Analytics
Use profiling to quickly and easily get acquainted with customers
Profiling helps you to get structured information about your current customers. It provides background information that can be used in numerous ways for product and service development and marketing purposes. The customer base can be profiled from different points of view, using information about individuals and households (variables from the Population Information System) or vehicle data (variables from the Finnish Vehicle Administration).
Profiling typically focuses on and analyzes the following groups to identify characteristic differences between them: all customers, customers by product segment and service, new customers, and former customers. Profiling results in an effective reporting tool and a presentation, including conclusions, compiled by professionals from Itella Customer Relationship Marketing. Profiling data can also be effectively used to define target groups for the purposes of new customer acquisition.
Use statistics to acquire market information
Statistical data helps you to monitor market shares and the outcomes of marketing activities more effectively. Among other things, we produce statistics about first vehicle registrations, vehicle fleets, and population profiles in given areas.
Use our segmentation service to group your customers
More specific information about different customer groups enhances the management of customer relations. We perform customer segmentation using several data sources. Our segmentation is based on accumulated data on customer purchases, which we can complement with Itella’s own consumer classifications and information available in authority information systems.
ACORN Star residential area classification
Residential areas provide information about the lifestyle of people living there. ACORN Star classifies Finnish households into 26 categories based on their residential area. There is a category for high-income professional families living in single-family dwellings, another for low-income working-class families living in concrete suburbs, and so on. ACORN Star is an operational marketing tool used to target both addressed and unaddressed campaigns. The ACORN Star category information can also be entered into the company’s own customer database.
Life Star life stage classification
Life Star describes a household’s current stage of life and predicts its susceptibility to change. The classification divides Finnish households into seven main categories and 39 subcategories. The main categories indicate the current stage of life, while subcategories describe the probable direction of change and the susceptibility to change. Life stage classification can be used, for example, in marketing to plan target groups and content, as well as in product and service development.
